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Coca-Cola says it will pilot versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca containing 6 grams of prebiotic fiber. The rollout is scheduled to begin at the end of October in parts of New York, New Jersey and Pennsylvania; pricing, availability beyond the pilot and nutrition details beyond the fiber amount have not been reported.
Coca-Cola plans to add 6 grams of prebiotic fiber to Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca in a pilot launch beginning at the end of October. The products are expected in parts of New York, New Jersey and Pennsylvania, putting the beverage company into closer competition with brands selling prebiotic sodas.
The regional pilot covers three established Coca-Cola brands, rather than a new standalone soda label. The company said the fiber will be added to Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca. The products are scheduled to become available at the end of October, though the company statement cited in Food Dive did not specify the pilot’s length or participating stores.
The launch is part of Coca-Cola’s slate of planned innovations for 2027, which includes drinks marketed around functional ingredients and other consumer preferences. The company has not provided details in the cited report about the products’ prices, full nutrition panels, flavors beyond the existing brands, or how the added fiber affects their taste.
Coca-Cola is also planning other product launches. Food Dive reported that the company expects to introduce Powerade zero-sugar flavors in watermelon and lemon-lime, a grape Vitaminwater zero-sugar formula in March 2027, and Core Power Banana protein drinks in January. These products sit alongside planned additions to its conventional soda lineup, but are separate from the prebiotic pilot.
Coca-Cola Joins the Prebiotic Soda Fight
The pilot gives Coca-Cola a way to test whether consumers will choose a fiber-added version of familiar soda brands. Its scale and existing distribution could make the rollout significant if the company expands it, but the current plan is limited to parts of three states. A pilot does not establish that the products will become available nationally.
The move also adds another large beverage company to a segment associated with brands such as Olipop and Poppi. Food Dive reported that PepsiCo acquired Poppi last year and that Pepsi launched a prebiotic version of its namesake soda last summer. Coca-Cola’s test signals competition in a category that links recognizable soda formats with added functional ingredients.
For shoppers, the practical question is whether these drinks offer an appealing combination of flavor, price and nutrition. The announced 6-gram fiber amount is confirmed by the company, but the available source does not provide enough information to compare the complete nutritional profile with other prebiotic sodas or ordinary versions of the drinks.
prebiotic soda Coca-Cola Zero Sugar
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Coca-Cola’s Functional Drink Plans
Coca-Cola has previously entered the prebiotic soda space through Simply Pop, a product under its Simply juice brand that launched early in 2025, according to Food Dive. The new proposal differs by adding prebiotic fiber to established namesake soda brands, including zero-sugar varieties.
The company’s broader product plans reflect an effort to offer beverages positioned around more than refreshment. Food Dive reported that Coca-Cola is developing drinks connected to interests such as digestion, sleep and other functional benefits. Those are category trends described in the report, not evidence that the new sodas deliver a particular health outcome.
Other planned launches range from protein drinks to new soda flavors. The company said Core Power Banana will come in 26-gram and 42-gram protein formats, while its grape Vitaminwater zero-sugar product is planned for March 2027. These products show the breadth of the company’s innovation schedule, but the prebiotic sodas remain the development at the center of this announcement.
““For us, innovation starts with the consumer. It’s about understanding what people are looking for, where their interests are going and then using the strength of our brands to create something relevant and compelling. That’s how we continue to learn, evolve and bring new choices to consumers.””
— Shakir Monin, Coca-Cola’s president of marketing for North America
Pilot Details Still Unreported
The company has announced the pilot markets and planned start period, but the cited report does not identify specific retailers, exact availability dates, prices or how long the test will run. It is also not clear whether Coca-Cola will make the products available elsewhere after the pilot or use the results to decide on a wider rollout.
The announcement confirms the amount of prebiotic fiber per product, but does not give full ingredient lists or nutrition information. No details in the source establish specific digestive or other health effects, and the company’s plans should not be read as proof of such outcomes.
Availability Begins in Late October
Coca-Cola’s next stated milestone is the start of the regional pilot at the end of October in parts of New York, New Jersey and Pennsylvania. Store-level availability and further product information may clarify how the company is testing consumer response.
Beyond the pilot, Coca-Cola has listed additional launches for 2027, including Core Power Banana in January and grape Vitaminwater zero sugar in March. The company has not stated when it will decide whether to expand the prebiotic sodas or what measures it will use to assess the test.
Key Questions
Which Coca-Cola drinks will contain prebiotic fiber?
The pilot products are Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca, each with 6 grams of prebiotic fiber, according to the company.
When and where will the sodas be available?
Coca-Cola plans to begin the pilot at the end of October in parts of New York, New Jersey and Pennsylvania. Specific stores and exact dates have not been reported.
Will the products be sold nationwide?
No national rollout has been announced. Coca-Cola described a regional pilot, and the company has not said whether or when the products could expand to other markets.
What does the announcement say about health benefits?
The confirmed product detail is the addition of 6 grams of prebiotic fiber. The cited report does not provide evidence of specific health outcomes or a full nutrition comparison.
Source: rss
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