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Keurig Dr Pepper is launching liquid espresso concentrates through L’Or, Jacobs, Kenco and Douwe Egberts in 20 countries. The products come in black, caramel and mocha flavors and are designed for cold, customizable drinks at home.
Keurig Dr Pepper is expanding into retail espresso concentrates with a launch across 20 countries, bringing the liquid coffee format to four brands: L’Or, Jacobs, Kenco and Douwe Egberts. The products will be sold in Pure Black, Sweet Caramel and Rich Mocha flavors, aimed at consumers making iced and customized coffee drinks at home.
The company said the new concentrates build on its experience supplying liquid coffee to offices, hotels and restaurants. The consumer packaged goods launch takes that format into home kitchens, where shoppers can use concentrate to prepare cold espresso-style drinks. The announcement did not specify whether the products require dilution, how much each package will contain or how consumers should prepare them.
The range will use four of Keurig Dr Pepper’s international coffee brands: L’Or, Jacobs, Kenco and Douwe Egberts. The three announced varieties span unsweetened-style black coffee and flavored options. Keurig Dr Pepper described the rollout as global and said it will reach 20 countries, but did not name those markets or provide retail launch dates, prices or distribution details in the material available.
The launch places the company in a retail category that already includes concentrates from Starbucks and Nescafé, according to Food Dive’s report. Keurig Dr Pepper said the product platform lets it scale innovation across its brand portfolio, rather than developing a separate format for each label. The announcement describes the products as an opportunity for consumers to experiment with coffee drinks, but does not provide sales forecasts or commitments on how quickly the line will reach stores.
A New Route Into Iced Coffee
The launch gives Keurig Dr Pepper another way to compete for consumers seeking cold coffee and at-home customization. Concentrates offer a different format from ready-to-drink cans and bottles: shoppers can make a drink at home and adjust it with water, milk, ice or other ingredients. The company’s decision to roll the offering out through several established brands may also let it reach customers in markets where those labels already have recognition.
Food Dive cited Mordor Intelligence’s estimate that the cold brew coffee market is valued at $3.79 billion and is expected to grow at a 17% rate by 2031. That forecast indicates the commercial interest behind the category, but it is a market estimate, not a Keurig Dr Pepper sales projection. The report also describes cold coffee as a fast-growing global trend, particularly among Generation Z; the company has not disclosed consumer research specific to this product launch.
For shoppers, the practical effect will depend on availability, price and how the concentrate performs in drinks. For the company, the move broadens its consumer coffee portfolio as it prepares to separate its coffee and beverage businesses. The launch itself does not establish how much investment or revenue the concentrate line will generate.
liquid espresso concentrate for iced coffee
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Portfolio Plans and Coffee Brands
Keurig Dr Pepper has experience with liquid coffee in food-service and workplace channels, where it serves offices, hotels and restaurants. The new line applies that format to packaged goods for consumers. Food Dive reported that the company sees the rollout as an example of its platforming strategy: using a product platform across multiple brands to scale innovation.
The announcement arrives as Keurig Dr Pepper prepares to split its coffee and beverages businesses into two independent entities. Food Dive reported that the company appointed Russ Torres the previous week to lead the coffee spinout, which is set to include Keurig, Peet’s and Green Mountain Coffee Roasters. The four brands named for the concentrate launch—L’Or, Jacobs, Kenco and Douwe Egberts—were not listed in that description of the spinout’s brands, and the available report does not explain how the new product line relates to the planned corporate separation.
In its most recent earnings report, Keurig Dr Pepper recorded net sales of $7.31 billion, up 75.6% year over year, primarily because of its acquisition of Peet’s, according to Food Dive. Excluding Peet’s, sales grew 7.3%. Those figures cover the company’s wider business and do not indicate expected performance for the espresso concentrate launch.
“Comparable launches have demonstrated the format’s ability to attract consumers who are entirely new to the retail coffee category, highlighting its potential to expand the market while creating new occasions for existing coffee drinkers.”
— Ricard Barri Valentines, chief marketing officer for Keurig Dr Pepper’s coffee operation unit
Markets, Pricing and Launch Dates
The announcement does not identify the 20 countries where the products will be sold, when they will reach retailers or what they will cost. Package sizes, preparation instructions and whether the concentrate is intended to be diluted before drinking were also not provided in the source material. Those details will affect how the range compares with existing concentrates and ready-to-drink coffee.
It is also unclear how much of the launch will be available at once, whether all four brands will offer all three flavors in every market, and whether the rollout will expand beyond the 20 countries. Keurig Dr Pepper has not released product-specific sales targets, consumer testing results or forecasts. The market estimate cited by Food Dive should not be read as a projection for this particular line.
Retail Rollout Details to Come
The next concrete developments are expected to be country-by-country availability and retailer listings, along with prices, package formats and preparation guidance. Those details will show how the products are positioned against Starbucks and Nescafé concentrates and whether the three flavors reach all participating markets.
Keurig Dr Pepper is also preparing the planned separation of its coffee and beverage businesses. The company’s announced leadership appointment for the coffee spinout provides a sign of that process, but the available report does not give a completion date or explain how the separation could affect the concentrate line. Until the company provides further information, the confirmed scope is limited to the four named brands, three flavors and 20-country rollout.
Key Questions
What is Keurig Dr Pepper launching?
The company is launching liquid espresso concentrates for consumer retail, intended for making iced and customizable coffee drinks.
Which brands and flavors are included?
The range will be sold under L’Or, Jacobs, Kenco and Douwe Egberts. The announced flavors are Pure Black, Sweet Caramel and Rich Mocha.
Where will the concentrates be sold?
Keurig Dr Pepper said the launch will cover 20 countries, but the announcement reported by Food Dive did not name the markets or provide retail dates.
How much will the products cost, and how are they prepared?
Pricing, package sizes and preparation instructions were not provided in the available announcement. It is not yet clear whether consumers will need to dilute the concentrate or what serving guidance will appear on the packaging.
Why is Keurig Dr Pepper entering this category?
The company says the launch builds on its liquid coffee experience and responds to interest in cold, customizable coffee. Food Dive also reported that the company sees the format as a way to attract new retail coffee consumers, though no product-specific sales forecast was disclosed.
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